Prada group sees organic growth surge, navigating miu miu normalization and versace’s fresh start
Prada Group’s organic revenues jumped 5% year-over-year to €3.05 billion in the first half of 2026, demonstrating a robust recovery and strategic repositioning across its luxury brands.
A calculated shift: prada and miu miu find their footing
Group CEO Andrea Guerra revealed a carefully orchestrated approach, building a ‘new cycle of solid growth’ for Prada, while normalizing the performance of Miu Miu – a brand adapting to a post-pandemic landscape after a 40% comparison basis in Q2 2025. The numbers, climbing to 7% organic growth in Q2, speak to a deliberate, rather than reactive, strategy.
“We’ve accomplished our fundamental objectives across the board,” Guerra stated, highlighting Prada’s 3.3% retail sales increase and 6.3% Q2 sales surge, fueled by new client acquisition and an uptick in average transaction values. But the story isn’t solely about Prada’s dominance; Miu Miu’s 2.5% and 2.6% growth reflects a conscious effort to establish a sustainable trajectory.
Versace reimagines, pieter mulier takes the helm
The arrival of creative director Pieter Mulier marks a significant turning point. Versace delivered €350 million in net revenue for the first half, a solid foundation for what executives are positioning as a complete brand overhaul. The house, having recently welcomed Mulier after Dario Vitale’s departure, has been immersed in operational efficiencies and strategic initiatives over the past six months – a long-term investment now bearing fruit.
“We’ve worked hard on many different things — organizations, synergies, costs, journey, commercial milestones — it’s a long journey, but we started it,” Guerra noted. Versace’s Fall/Winter 2026 campaign, spearheaded by Steven Meisel, launched this week, signaling the beginning of this new creative direction. Notably, Mulier’s debut collection, ‘La Vacanza,’ won’t grace the runways in February as initially anticipated; it’s scheduled for May next year.
Regional performance: asia-pacific and the americas drive momentum
Asia-Pacific witnessed a 6% gain in the first half, reaching €922 million, while Japan saw a modest 2% increase to €288 million. Europe, however, experienced a 4% dip in organic revenue, partially attributed to recovering tourist spending and local demand. The Americas, conversely, shone brightly with a remarkable 17% surge, driven by accelerating local consumer interest. The Middle East, unfortunately, felt the impact of ongoing conflict, with sales down 24% for the period.
GCM Lorenzo Bertelli, head of sustainability and Versace executive chair, emphasized Mulier’s appointment as the catalyst for Versace's strategic repositioning. “We welcome Pieter’s visionary talent and wish him good luck with this exciting journey.”
Ultimately, the Group’s strategy centers on cultivating top-tier consumer relationships, attracting younger clientele with innovative projects, and bolstering brand credibility and desirability – a trifecta that, according to Guerra, positions Prada Group exceptionally well for sustained success. The brand is ready to 'pamper and service these consumers the best possible,' a commitment underscored by recent performance data.